A domino is a rectangular tile with a dotted or numbered surface. It has two matching ends, and its blank sides may be ascribed any value (though most games use a special rule to limit the values of such a tile). A domino is used for positional games, in which players place one tile edge-to-edge against another to form a chain, or scoring games in which points are awarded for certain configurations of tiles, moves, or emptying hands.

Dominos have long been popular as a way to feed people, but the company has also found success with more elaborate domino setups, which are often featured in Domino’s commercials. The company even holds a “domino show” in which builders create mind-boggling chains and reactions before a live audience of fans.

The company’s focus on the domino effect in its ads is part of a larger strategy to modernize the business and make it look more hip and cool than it might otherwise appear. This includes experimenting with new ways to deliver pizzas, such as purpose-built delivery vehicles, and even pizza that’s delivered via drones. These innovations are important to Domino’s long-term growth, but they’re also designed to showcase the company’s domino skills and creativity.

If you’ve ever played a game of domino, you know that the way the tiles are placed is a big part of the fun. Each tile must be matched with another so that its two matching ends are adjacent to each other. Typically, these adjacent ends can be found on the left, right, or center of the domino. The only exception is a double, which must be positioned so that it straddles the end of the tile it’s connected to. In many games, additional dominoes are placed against a double with their long edges facing the same direction.

As a result, a domino chain develops into a snake-like shape, with the resulting pattern of open and closed ends influenced by the space constraints and whims of the players. This makes for a very interesting puzzle as the chain is developed, and can even be used to make shapes or words with the tiles.

When a domino falls, most of its potential energy is converted to kinetic energy, and that kinetic energy is transferred to the next domino in line, providing the push it needs to fall. This continues down the line of dominoes until all of them have fallen.

Domino’s has a reputation for being the go-to pizza delivery service, thanks in part to their 30-minute guarantee. This kind of speed and efficiency is a great way to impress customers and build loyalty, but it’s not always easy to maintain. In recent years, the company has struggled to keep up with demand and deliver on its promises. The Domino’s brand has also suffered from a series of bad PR events, including the death of a man who was delivering a pizza when he was shot by police.